Search Engine Optimisation
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Thursday, October 18th, 2007Are you sure that your website is free of hidden text? There are many ways to create hidden text unintentionally. By checking your web pages, you make sure that you won’t be penalized for something you did not intend to do.
Why is hidden text a problem?
Google doesn’t like hidden text and hidden links [...]
Paid Links Simply Aren’t Going Anywhere?
Tuesday, October 16th, 2007On every blog, discussion board and conference agenda there is a similar topic… Paid Links. Now, most of what I have written here on Search Engine Journal was done to provide support, to give advice or to serve as a guide. Today though I’m feeling feisty… and I just want to go off on a [...]
The Other Half of the Search Equation
Sunday, October 14th, 2007A search company’s mandate is clear: help people find exactly what they’re looking for as quickly as possible. For well over a decade, search companies have taken the approach of focusing almost all of their efforts on making their engines smarter, with better indexes, better ranking and faster servers.
While these are all hugely important efforts, [...]
Google’s Matt Cutts on Appropriate Use of NoFollow
Sunday, October 14th, 2007This week in the Google Webmaster Help Google Groups thread, Matt Cutts made a “Popular Pick” post on the Appropriate Use of the NoFollow attribute and how Google treats that tag, but does not get much into the heated debate of the moment, NoFollow and paid links.
Here are some highlights from Matt’s [...]
Nothing Beats Customized Search Marketing
Sunday, October 14th, 2007As the search industry grows, more niche service organizations appear. These companies usually boast a tagline touting the fact that they “specialize in the search engine optimization of (insert industry here)”… Some companies even go so far as to provide complete web site platforms and content management systems for their clients.
Amazingly, [...]
Considerations When Hiring a Link Building Service
Sunday, October 14th, 2007As a very important part of the search marketing mix, Link Building is both a cornerstone of SEO and a more than ever dynamic & changing field with a very high demand, and small amount of seasoned professionals.
Link building includes the practices of link buying or paid link advertising, linkbaiting, press & [...]
SEO and User Experience Fusion
Sunday, October 14th, 2007So, you want to build a Web site. Where do you start? Do you sit down with your programmers and demand a Web 2.0 site full of techie buzzwords? Or do you turn to your design team for a “visually appealing” Web site that “meets the needs of the business?”
If you’re smart, [...]
Building the Perfectly Optimized Site Using WordPress
Friday, October 12th, 2007In the past few years WordPress (www.WordPress.org) has become the standard blog publishing platform because of its ease of use, rich feature set, available plugins, and standards compliance. Of course, the fact that it’s free and open source hasn’t hurt either.
While developers have flocked to using WordPress as their blogging platform of choice, it’s often [...]
Google Next Up on Universal Enterprise Search
Wednesday, October 10th, 2007Google is preparing to launch the fifth generation of its enterprise search appliance, this time adding “universal search” features that can access other enterprise content management systems such as those from EMC, IBM and Microsoft, InternetNews.com has learned.
According to an internal document from the company, Google Search Appliance version 5.0 will include universal search capabilities [...]
How To: Avoid Seasonal Search Ranking Wreckage
Wednesday, October 10th, 2007Web traffic based on last year’s growth. For example, if traffic grew at a similar rate in 2005 and 2006, you can assume the same trend will continue in 2007, right?
Stop-and-Go Search Traffic
Maybe not, especially if you’re depending on a source of traffic that’s beyond your control. We all know you can’t [...]