Search Engine Optimisation
Next Entries »Google Next Up on Universal Enterprise Search
Wednesday, October 10th, 2007Google is preparing to launch the fifth generation of its enterprise search appliance, this time adding “universal search” features that can access other enterprise content management systems such as those from EMC, IBM and Microsoft, InternetNews.com has learned.
According to an internal document from the company, Google Search Appliance version 5.0 will include universal search capabilities [...]
How To: Avoid Seasonal Search Ranking Wreckage
Wednesday, October 10th, 2007Web traffic based on last year’s growth. For example, if traffic grew at a similar rate in 2005 and 2006, you can assume the same trend will continue in 2007, right?
Stop-and-Go Search Traffic
Maybe not, especially if you’re depending on a source of traffic that’s beyond your control. We all know you can’t [...]
How to Avoid Hiring a Bad SEO
Wednesday, October 10th, 2007Because our industry is in a constant state of growth, I find myself interviewing search engine optimization candidates on a routine basis. At the same time, I speak with client prospects each week who are trying to determine which SEO firm to select for working on their projects.
What I can tell you [...]
Eric Enge Interviews Google’s Matt Cutts
Wednesday, October 10th, 2007Matt Cutts joined Google as a Software Engineer in January 2000. Before Google, he was working on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has an M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky.
Matt wrote SafeSearch, which [...]
5 Ways Google Analytics Can Help Increase Traffic to Your Website
Wednesday, October 10th, 2007Everyone wants more web traffic! The place to start mining for traffic data is right in your own backyard: your free Google Analytics application (www.google.com/analytics/). You can use these techniques with all analytics packages, but we’ll lead you through the exact Google Analytics reports.
Find out what keywords customers are using now. [...]
Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google
Tuesday, October 9th, 2007More and more, I’ve been seeing people wondering if they’ve lost traffic on Google because they were detected to be selling paid links. However, Google’s generally never penalized sites for link selling. If spotted, in most cases all Google would do is prevent links from a site or pages in a site [...]
How to overcome Google’s filter for new websites
Tuesday, October 9th, 2007It’s easier to get high rankings on Google with older websites than it is with new websites. Why is this so and what can you do to get high rankings on Google if you have a brand new website?
Why is it easier to get high rankings with older websites?
Brand new domain names [...]
Google Not Penalizing for Inbound Links - what about Directories?
Monday, October 8th, 2007Recently Barry covered a subject that comes up every once in a while: can competitors do something to damage your rankings in Google? In Google Says Spam Links Can’t Hurt You, Again, more “proof” is presented that Google will not hold linking against you. The problem is that while they are saying that, they are [...]
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