Internet Marketing
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Tuesday, October 16th, 2007Social networking for companies means more than putting up a MySpace page. Learn from Neighborhood America’s exec VP how to drive engagement and profits.
Social networking is here to stay. With a reported 114 million people frequenting MySpace, and another 52 million connecting through Facebook (source: comScore, June 2007), consumers have grown to expect opportunities for [...]
Microsoft Live Launches Online Event Management Service
Tuesday, October 16th, 2007Microsoft Live adds an event management service to its suite of free web services. Though Live Events is not new on the web anymore, the service might actually get some attention and interest and generate a significant amount of usage. The key to the new events management service is that it is integrated within the [...]
Paid Links Simply Aren’t Going Anywhere?
Tuesday, October 16th, 2007On every blog, discussion board and conference agenda there is a similar topic… Paid Links. Now, most of what I have written here on Search Engine Journal was done to provide support, to give advice or to serve as a guide. Today though I’m feeling feisty… and I just want to go off on a [...]
Google’s Global Reach is Ginormous
Tuesday, October 16th, 2007The latest research by comScore breaks out just how big search giant Google has become on a global basis, leaving would be competitors in the digital dust.
The results of the new search survey, released by tracking firm comScore this week, found that in August alone there were more than 61 billion individual searches worldwide.
The new [...]
Watch YouTube Videos In Google Earth
Sunday, October 14th, 2007Google wants you to watch YouTube videos everywhere. Now you can watch geo-tagged videos inside Google Earth. Any video tagged with a latitude and longitude will show up when this new layer of Google Earth is turned on. So you can watch videos about the places you are exploring inside Google Earth.
It’s a good way [...]
Google Math: Buy $1,000 in Radio Ads, And We’ll Give You $2,000 Back
Sunday, October 14th, 2007Here’s a good brain teaser for those famous Google job interviews: If you pay me $1,000, and I give you $2,000 back, how much profit does that leave me?
Unfortunately, this is not a hypothetical question. It’s an actual promotion for Google’s radio ad network, known as Google Audio. That’s right, Google is offering $2,000 [...]
Google’s Matt Cutts on Appropriate Use of NoFollow
Sunday, October 14th, 2007This week in the Google Webmaster Help Google Groups thread, Matt Cutts made a “Popular Pick” post on the Appropriate Use of the NoFollow attribute and how Google treats that tag, but does not get much into the heated debate of the moment, NoFollow and paid links.
Here are some highlights from Matt’s [...]
Answers.com Partners with Wordpress to Offer AnswersLink Button
Sunday, October 14th, 2007Answers.com has partnered with Wordpress (and its parent company Automattic) to offer an official Wordpress plugin for the Wordpress.org software and addition to the Wordpress.com blogging service, which will let bloggers link words in their posts to definitions and explanations from Answers.com with the click of a button.
“We’re particular about the [...]
Nothing Beats Customized Search Marketing
Sunday, October 14th, 2007As the search industry grows, more niche service organizations appear. These companies usually boast a tagline touting the fact that they “specialize in the search engine optimization of (insert industry here)”… Some companies even go so far as to provide complete web site platforms and content management systems for their clients.
Amazingly, [...]
Considerations When Hiring a Link Building Service
Sunday, October 14th, 2007As a very important part of the search marketing mix, Link Building is both a cornerstone of SEO and a more than ever dynamic & changing field with a very high demand, and small amount of seasoned professionals.
Link building includes the practices of link buying or paid link advertising, linkbaiting, press & [...]