Internet Marketing
« Previous EntriesComscore May Search Data: Google, Yahoo Up; Microsoft Slides
Friday, June 20th, 2008Click image above for a larger view. Comscore has released its May search market share numbers (prior data through April is here).
Key points: Google and Yahoo edged higher in search share to 61.8% and 20.4%, respectively. That’s the first up month for Yahoo this year.
Microsoft dropped from 9.1% to 8.5% for the month. It’s important [...]
Microsoft Gets Into Interactive TV Ads; Buys Navic Networks For An Estimated $200 to $300 Million
Friday, June 20th, 2008Microsoft is going after the $70 billion spent on TV ads every year. This morning it announced that it will acquire Navic Networks, a company based in Waltham, Massachusetts that delivers interactive ads across cable TV networks.
The price was not disclosed, but a source close to the company pegs it at between $200 million [...]
Technorati Launches Blog Ad Network, Technorati Media
Friday, June 20th, 2008Blog-focused advertising networks are all the rage right now, with both Federated Media and Glam pulling down big valuation financing rounds in the last few months based on very early growth metrics. Other startups, like Six Apart, have launched their own blog advertising networks as well.
As we predicted, Technorati now joins them with the launch [...]
Hitwise Singapore: Category Spotlight: Health and Medical - Hospitals
Friday, June 20th, 2008This category contains the websites of hospitals, including nursing homes.
Total websites that ranked with currently selected options: 103 Category Contribution Percentage: 0.059% There are 3,979 Search Terms that drove traffic to this category over the
24 weeks ending 03/05/2008.
The data below is based on All sites - Weekly rankings for the week ending 03/05/2008 - Ranks [...]
Fast Mover: iProperty - www.iproperty.com.my
Friday, June 20th, 2008iProperty (www.iproperty.com.my) features a database of residential, rural, commercial and business properties for buying, selling and leasing in Malaysia. Fast becoming a popular website visited by Singapore Internet users, from April 2007 to April 2008 iProperty experienced a 21-fold increase in its market share of visits amongst all websites. Since January this year iProperty moved [...]
Singapore Stocks and Shares Online Update
Friday, June 20th, 2008According to Hitwise, the leading competitive intelligence service, Singapore Internet users continue to be highly engaged with the Stocks & Shares sub-category. Websites that belong to stock brokers or that relate to news and research services draw the most visits from Singapore Internet users amongst the Hitwise Business & Finance industry.
The Stocks & Shares sub-category [...]
Microsoft Pitches New Ad Measurement Metric
Friday, February 29th, 2008As it moves to better compete with Google in online advertising, Microsoft is aiming to increase its appeal to marketers with a new way of tracking Web ad campaigns’ performance and return on investment (ROI). The company’s new “Engagement ROI” measurement — which is being baked into its Atlas Media Console campaign management tool [...]
Product Demo Videos for Free (For your ecommerce site)
Friday, February 29th, 2008For e-tailers selling electronics and other brand-name merchandise such as appliances, furniture and even telescopes, a relatively new company called SellPoint could help you boost your conversion rate — for free. The California-based company, which yesterday secured $7 million in financing, specializes in on-demand video product tours, and its services are currently used by [...]
Shareholders Blast Yahoo Over Microsoft Bid
Friday, February 29th, 2008In a filing with the Securities and Exchange Commission yesterday, Yahoo said that seven shareholder groups have filed lawsuits against the company’s board of directors since Microsoft announced its unsolicited bid to take over the company.
The class action lawsuits charge that Yahoo’s board has breached its fiduciary duty to the shareholders in its response to [...]
The Role of the Brand in Social Media Marketing
Friday, February 29th, 2008People online are seeking new ways to connect and be social. To meet that growing need, a new wave of social media sites have germinated explicitly to provide tools and platforms that facilitate sharing in all its facets and forms. The recent popularity of online social networks gives testimony to our most [...]
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