eCommerce
Technorati Launches Blog Ad Network, Technorati Media
Friday, June 20th, 2008Blog-focused advertising networks are all the rage right now, with both Federated Media and Glam pulling down big valuation financing rounds in the last few months based on very early growth metrics. Other startups, like Six Apart, have launched their own blog advertising networks as well.
As we predicted, Technorati now joins them with the launch [...]
eBay and Online Marketplace News
Friday, February 29th, 2008Issues with View Item Page Tests Addressed
The auction company is currently testing a new View Item page, though no formal announcement was made, it’s already generating lots of discussion among sellers. In a recent Chatter blog posting, Subha Shetty and Scott Loper of eBay’s Buyer Team, say, “Right now we are in the very initial [...]
Product Demo Videos for Free (For your ecommerce site)
Friday, February 29th, 2008For e-tailers selling electronics and other brand-name merchandise such as appliances, furniture and even telescopes, a relatively new company called SellPoint could help you boost your conversion rate — for free. The California-based company, which yesterday secured $7 million in financing, specializes in on-demand video product tours, and its services are currently used by [...]
Can Wal-Mart Revolutionize CPG Once Again With Product Reviews?
Sunday, October 14th, 2007Consumer Packaged Goods giant Wal-Mart online. Although they’re clearly trying to beef up their own stockpile of (WMT) is once again changing the game when it comes to multi-channel e-commerce strategy. The big news this time is that they’re encouraging some 1.3 million employees to review productsonline reviews (after adding the feature in [...]
Give Your Website a Voice With an Animated Speaking Character
Friday, October 12th, 2007Need more attention seeking elements for your website?
A SitePal speaking character is a proven, easy-to-use and cost-effective tool to enhance your customers online experience and improve site conversion.
-Engage site visitors on personal level
-Provide information on your products
-Persuade your visitors to take action
-Stand out from the competition
-The result? Increased time-on-site, message recalls, conversions and sales.
Check out [...]
Increase sales with PayPal Express Checkout
Friday, October 12th, 2007With the Express Checkout button on your site, you can increase sales by 14% on average.* Expect to:
Improve conversion rates Express Checkout conversion is 40% higher than other checkouts.**
Get new customers. PayPal has over 150 million accounts worldwide.
Source: Paypal
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10 Holiday Tactics to Improve Sales in 10 Weeks
Thursday, October 11th, 2007It’s the 10th day of the 10th month, so it’s only appropriate that today we outline 10 tactics aimed at helping you increase holiday sales by 10 percent in 10 weeks. The report, issued by MarketLive and the e-tailing group, is organized as a holiday countdown calendar that will guide e-tailers through steps they need [...]