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Singapore Stocks and Shares Online Update
By xaby | June 20, 2008
According to Hitwise, the leading competitive intelligence service, Singapore Internet users continue to be highly engaged with the Stocks & Shares sub-category. Websites that belong to stock brokers or that relate to news and research services draw the most visits from Singapore Internet users amongst the Hitwise Business & Finance industry.
The Stocks & Shares sub-category accounted for 26.91 percent of visits to Business & Finance websites for the week ending 10 May 2008. In comparison, Banks & Financial Institutions websites attracted 16.99 percent, followed by Business Information with 14.82 percent and Employment & Training with 11.08 percent.
Singapore Exchange Ltd was the dominant website in the Stocks & Shares industry with 10.26 percent share, followed by Phillip’s Online Electronic Mart System during the month of April 2008.
Leading business publishers hold significant market share in the Business & Finance - Stocks & Shares industry. The Business Times Online, Yahoo!
Finance, Yahoo! Singapore Finance, CNN Money and Reuters collectively accounted for almost 1 in 4 visits in April 2008. Research websites, ShareInvestor and KE Trade ranked 7th and 9th respectively. Marketers across an array of financial sectors have the opportunity to partner with investment publications and research services for cross-product promotion.
There are also a significant number of community websites dedicated to discussing trading topics, such as ShareInvestor Forum and StockLion Stock Chat, ranked 12th and 37th respectively amongst Singaporean Stocks & Share websites. Another genre of websites includes investment education programs such as Freely.com, ranked 43rd during April 2008.
Brand search dominates research to the Stocks & Shares industry by Singapore Internet users. Eighty-five of the top 100 search terms for the
24 weeks ending 10 May 2008 referenced stock exchanges, finance publishers and investment institutions. Top brand search terms included ’sgx’, ‘poems’, ‘asiaone’, ‘yahoo finance’ and ‘fundsupermart’. Generic search terms were primarily focused on currency converters and exchange rates.
Top 10 Stocks & Shares websites visited by Singapore Internet users, April 2008
Rank Website Market Share
1. Singapore Exchange Ltd 10.26%
2. Phillips Online Electronic Mart System 7.97%
3. The Business Times Online - Stock 7.70%
4. Yahoo! Finance 6.90%
5. Yahoo! Singapore Finance 4.86%
6. UOB Kay Hian Asian 3.08%
7. ShareINvestor 2.55%
8. CNN Money 1.99%
9. KE Trade 1.89%
10. Reuters 1.79%
Source “Hitwise Singapore - sg.hitwise.com
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