Archive for February 29th, 2008
eBay and Online Marketplace News
Friday, February 29th, 2008Issues with View Item Page Tests Addressed
The auction company is currently testing a new View Item page, though no formal announcement was made, it’s already generating lots of discussion among sellers. In a recent Chatter blog posting, Subha Shetty and Scott Loper of eBay’s Buyer Team, say, “Right now we are in the very initial [...]
Microsoft Pitches New Ad Measurement Metric
Friday, February 29th, 2008As it moves to better compete with Google in online advertising, Microsoft is aiming to increase its appeal to marketers with a new way of tracking Web ad campaigns’ performance and return on investment (ROI). The company’s new “Engagement ROI” measurement — which is being baked into its Atlas Media Console campaign management tool [...]
Product Demo Videos for Free (For your ecommerce site)
Friday, February 29th, 2008For e-tailers selling electronics and other brand-name merchandise such as appliances, furniture and even telescopes, a relatively new company called SellPoint could help you boost your conversion rate — for free. The California-based company, which yesterday secured $7 million in financing, specializes in on-demand video product tours, and its services are currently used by [...]
Shareholders Blast Yahoo Over Microsoft Bid
Friday, February 29th, 2008In a filing with the Securities and Exchange Commission yesterday, Yahoo said that seven shareholder groups have filed lawsuits against the company’s board of directors since Microsoft announced its unsolicited bid to take over the company.
The class action lawsuits charge that Yahoo’s board has breached its fiduciary duty to the shareholders in its response to [...]
The Role of the Brand in Social Media Marketing
Friday, February 29th, 2008People online are seeking new ways to connect and be social. To meet that growing need, a new wave of social media sites have germinated explicitly to provide tools and platforms that facilitate sharing in all its facets and forms. The recent popularity of online social networks gives testimony to our most [...]
Search Terms Analysis: Industry Search Terms Report for Travel
Friday, February 29th, 2008The following report lists the most popular terms typed into a search
engine over the 24 weeks ending 23/02/2008 that resulted in traffic to
websites classified by Hitwise within the ‘Travel’ industry. For example,
the most popular search term was ’street directory’ representing 0.99% of
all search terms that delivered users to websites classified by Hitwise in
the ‘Travel’ industry.
Search [...]
Hitwise Singapore Social Networking Update
Friday, February 29th, 2008‘youtube’, ‘friendster’ and ‘facebook’ the most popular search terms
online.
According to Hitwise Singapore, YouTube is the current market leader in
the Social Networking & Forums online industry with 16.61% share of visits
for the week ending 16 February 2008. Friendster followed with 12.96%
share of visits.
YouTube emerged as the number one Social Networking & Forums website and
has maintained this [...]
What is the Responsibility of a Web Designer in Regards to SEO?
Friday, February 29th, 2008Search Engine Optimization is an ongoing process that cannot truly be accomplished by designing a website in a particular way, although a designer can cripple a site’s chances with a poor foundation. Building a search engine-friendly website should be the task of the designer, but there can be some gray areas.
First [...]
Google Apps
Friday, February 29th, 2008Google has just released a new product called Google Sites, and you can start using it today!
What is Google Sites?
It’s an online application that makes creating a team web site as easy as editing a document. You can quickly gather a variety of information in one place — including videos, calendars, [...]