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Can Wal-Mart Revolutionize CPG Once Again With Product Reviews?
By xaby | October 14, 2007
Consumer Packaged Goods giant Wal-Mart online. Although they’re clearly trying to beef up their own stockpile of (WMT) is once again changing the game when it comes to multi-channel e-commerce strategy. The big news this time is that they’re encouraging some 1.3 million employees to review productsonline reviews (after adding the feature in July of this year), is it really any different than getting a recommendation from a salesperson in one of their stores? Or, for that matter, any different than having employees participate on a corporate blog?Probably not, so long as the employees are told to be transparent about it, and not hype products in which they don’t believe. But what’s especially interesting about a multi-channel behemoth like Wal-Mart is that, given its size, this little feature might just change how CPG (consumer packaged goods) like toothpaste, razors and hair dye products are sold — and how they’re made.
Sphere: Related ContentTopics: Up and Coming?, eCommerce |
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