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Canada’s Yellow Pages Group Expands Google AdWords Agreement, Now Reselling AdWords in Canada
By xaby | October 12, 2007
While the search and investment world is waiting to see if Ask.com renews its AdWords partnership with Google, the Canadian Yellow Pages Group has expanded their agreement with the search advertising company to resell Google AdWords.
Yellow Pages Group has entered into a new strategic agreement with Google to become the first Canadian based reseller of Google AdWords. Under the agreement, Yellow Pages Group will be able to provide its 425,000+ advertisers with setup and consulting on Google AdWords campaigns.
Yellow Pages Group owns Canada’s most visited online yellow pages, YellowPages.ca and Canada411.ca, along with CanadaPlus.ca, a local search network.
“Small and medium-sized businesses need to be where their customers are, and increasingly, that’s online,” said Eric Stein, Director of Local Markets at Google. “Our collaboration with Yellow Pages Group gives local businesses an efficient, cost-effective way to reach customers and provides users with better local information through relevant ads.”
Source: Search Engine Journal
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