Archive for October 10th, 2007
« Previous Entries Next Entries »Beginning Ajax with PHP: From Novice to Professional
Wednesday, October 10th, 2007While the concept of Ajax contains a handy set of functionality for creating actions on the fly, if you are not making use of its ability to connect to the server, you are really just using basic JavaScript. Not that there is anything truly wrong with that, but the real power [...]
PHP Web 2.0 Mashup Projects Book Released
Wednesday, October 10th, 2007Packt publishing recently announced the details of a new book designed to teach users how to create practical mashups in PHP. Written by Shu-Wai Chow, Web 2.0 Mashup Projects teaches users how to create PHP projects that grab and mix data from the likes of Google Maps, Flickr, Amazon, YouTube, MSN Search, Yahoo!, Last.fm, [...]
PHP and Adobe Flex
Wednesday, October 10th, 2007 For those of us that remember the days when we had to employ unconventional means to force Flash / Actionscript to collaborate with PHP, you will be delighted by the introduction of Adobe Flex. Furthermore, if you’re already using Eclipse, you’ll be excited to know that there is an Adobe Flex plugin for Eclipse.
Unlike [...]
How To: Avoid Seasonal Search Ranking Wreckage
Wednesday, October 10th, 2007Web traffic based on last year’s growth. For example, if traffic grew at a similar rate in 2005 and 2006, you can assume the same trend will continue in 2007, right?
Stop-and-Go Search Traffic
Maybe not, especially if you’re depending on a source of traffic that’s beyond your control. We all know you can’t [...]
How to Avoid Hiring a Bad SEO
Wednesday, October 10th, 2007Because our industry is in a constant state of growth, I find myself interviewing search engine optimization candidates on a routine basis. At the same time, I speak with client prospects each week who are trying to determine which SEO firm to select for working on their projects.
What I can tell you [...]
Tiny start-up rival to Google?
Wednesday, October 10th, 2007Just as Google unseated Yahoo! in the Search Engine Industry, who can possibly unseat Google?
It’s the nightmare of any Silicon Valley CEO: The thought that a smart kid in a messy garage in Silicon Valley is right now developing technology that will make his company’s products obsolete.
So should Google founders Larry Page and Sergey [...]
Eric Enge Interviews Google’s Matt Cutts
Wednesday, October 10th, 2007Matt Cutts joined Google as a Software Engineer in January 2000. Before Google, he was working on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has an M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky.
Matt wrote SafeSearch, which [...]
5 Ways Google Analytics Can Help Increase Traffic to Your Website
Wednesday, October 10th, 2007Everyone wants more web traffic! The place to start mining for traffic data is right in your own backyard: your free Google Analytics application (www.google.com/analytics/). You can use these techniques with all analytics packages, but we’ll lead you through the exact Google Analytics reports.
Find out what keywords customers are using now. [...]
Branding Builds Character
Wednesday, October 10th, 2007Personas can lend iconic status to a brand; learn the six keys to successful character building.
Spuds MacKenzie, Mr. Whipple, Joe Isuzu, the California Raisins … the list of images, people or creatures that have been used successfully in advertising is a long one. We love them (or love to hate them), we mimic them, but [...]
Going Global with Color
Wednesday, October 10th, 2007When dealing with international markets, colors may not be as true as you think.
From apples to zebras, colors tell us a great deal about what a thing is and whether or not it will appeal to us. When it comes to what a color means, however, things are not simply black and white (or brown, [...]