Archive for October 5th, 2007
Link Value: Top Rankings, Secrets and Lies
Friday, October 5th, 2007What’s a link worth? The answer often seems riddled with secrets that aren’t secret and lies that are. Don’t listen to the false promises of secrets. Don’t get taken in by the lies.
Instead, consider some simple techniques and strategies to help determine the value of a link. They’ll save you from getting [...]
Link Value: Top Rankings, Secrets and Lies
Friday, October 5th, 2007What’s a link worth? The answer often seems riddled with secrets that aren’t secret and lies that are. Don’t listen to the false promises of secrets. Don’t get taken in by the lies.
Instead, consider some simple techniques and strategies to help determine the value of a link. They’ll save you from getting [...]
10 Serious AdWords Beginners Mistakes
Friday, October 5th, 20071. Neglecting to Split-Test Your Ads. I’ve gotta say one of the coolest discoveries of my whole life was, in my first week of playing with AdWords 5+ years ago, noticing that “create new ad” link and seeing that I could create a 2nd and 3rd and 4th ad and try different text. Running them [...]
Amazon Takes Another Step Towards The Web OS With Dynamo
Friday, October 5th, 2007Amazon chief technology officer Werner Vogels just released a very technical paper about a Web storage system being tested internally at Amazon called Dynamo. As applications move to massive grids of computers on the Web (like the ones that power Amazon’s e-commerce site or Google’s search engine and online apps), a new type of Web [...]
Ways To Avoid Or Shorten Your Time In The Google Sandbox
Friday, October 5th, 2007What is the Google sandbox? Some people may disagree that there is such a thing, but the Google sandbox does exist.. Here I will talk about what the Google sandbox is and ways to help avoid it, or, at the very least, shorten your time in it.
The Google sandbox is a filter that appeared around [...]
Skype: eBay’s never-ending $2.6 billion blunder
Friday, October 5th, 2007More evidence that eBay got taken to the cleaners when it forked over $2.6 billion to buy Skype: eBay has asked Skype co-founder Niklas Zennstrom and President Henry Gomez to step down. And eBay is also taking a $1.43 billion charge related to the Skype buyout.
That’s not what the auction giant signed up for when [...]