« Money Making Widget | Main | Search Budgets to See Double-Digit Growth »
How A Pretty Face Can Push Visitors Away
By xaby | October 3, 2007
If you think using a pretty face in your works can help draw attention, think again!
The article below will get you thinking twice about how you can use pretty faces in your creative works - to work for you - NOT against you.
———————
It’s no surprise that marketers use faces to draw people into their websites. They know that, from birth, humans are naturally attracted to, and engaged by, faces. In fact, one of our studies showed that people perceived websites as more “professional” when they had images of people on the site.
Be careful! Simply picking a “pretty” picture isn’t enough. Too often marketers will take people pictures and show them to a focus group to see which ones they relate to best. As marketers, we worry about the gender, style and overall quality of the picture relating to our message. There’s another crucial factor for marketers to consider: The direction in which the model’s eyes are facing.
Generally, it’s best when the model faces the content you want visitors to engage with first.
Sphere: Related ContentTopics: Web Design |
Comments are closed.