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Microsoft Updates Live Search
By xaby | October 2, 2007
A group of journalists, bloggers, and advertisers spent the day Wednesday at Microsoft’s Mountain View offices for a view of several improvements to Live Search. We’ll have more coverage of the “Searchification” event itself later today, but I wanted to briefly mention some of the improvements to Live Search that have been made both to its core search technology and in the vertical search areas of entertainment, shopping, local and health. Most of the changes were made to improve the relevance of Live Search results.
“We have made dramatic progress in delivering a better search experience to our customers,” said Satya Nadella, corporate VP of the Search and Advertising Platform Group at Microsoft. “We know what kinds of things consumers are searching for, and we have invested in those key high-interest verticals, including entertainment, shopping, health and local search. With the core platform in place we intend to win customers and earn their loyalty one query at a time.”
To improve the quality of its results, Microsoft has increased the size of its index fourfold, aiming to serve better results for long-tail queries, which it says account for one in five searches. Microsoft also claims that Live Search now better understands customer intent, and offer more relevant query refinements and query suggestions, to help users get to answers more quickly.
Sphere: Related ContentTopics: Internet Marketing, Search Engine News |
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