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Composition & Colour
By xaby | October 1, 2007
At first glance a well executed design appears effortlessly sleek, as though it just came together naturally. As designers and photographers well know, there’s a lot more work and planning going into an unforgettable creation than meets the eye.
For photographers, when conceptualizing a stock image, it’s wise to think forward to what designers will be able to use in their projects. Choose bold, but not garish complimentary colors. Use models and props that will fit into a larger concept. Visual communicators favor minimal backgrounds for elements like logos and text, so steer clear of clutter and busy-looking props.
Once you’ve found the photo that’s going to be the anchor of your creation, try working with colors from within the photo to add impact to layout elements such as typography. In order to choose a color native to the file, select the color picker, aka the eye dropper tool in Photoshop, then click on the area that will become the color of your text. Once you’ve identified the color, it should match with a part of the photo that best expresses the core message of your design. For example, red text matching the lipstick of a sultry model may imply something provocative uttered by a female.
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