Search Engine Optimisation

Search Engine Optimisation SEO Singapore

The first step in embarking on anything new is to first understand it.

According to Wikipedia, the definition for SEO is as:

“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. “
In the world of internet, it is common place for users to go online to make purchases or look for product/service reviews prior to making a buying decision.
SEO stands for “Search Engine Optimisation” which is really all about optimising your website for search engines like Google, Yahoo and Bing to improve your website’s visibility. Afterall, what is the use of a web site (even if its really pretty) if there are no users to it?
We like to think of your website as a cyber storefront, so you hired a good designer into making it aesthetically pleasing – this is the same as renovating your retail store front to project your company’s image and in turn, entice customers to buy your products and services.
The bombshell: What good is a beautiful storefront if your retail store does not have much walk in traffic?
In other words, your nice looking web site is USELESS if there are no traffic!
Traffic = Customers
To be more specific, we want targeted traffic. For e.g., if you are a florist selling flowers online, you want to be visible in Google whenever anyone searches for “flowers” , “flowers delivery” and “flowers singapore”.
These are customers who have a need in buying flowers online. Being at the right place (Google) to the right traffic (users searching in Google for flowers) make a lot of difference to your online sales!
So in a nutshell, you think of Google (we are talking about Google SEO in this case) giving your website a score for optimizing your website.
For e.g., by following Google Webmasters’ guidelines:
  • 10% – 20% of your score comes from on-page optimisation (getting your website content, structure and html all properly done)
  • 80% – 90% of your score comes from off-page optimisation (which is to promote your website on the internet via link building strategies.

This pretty much gives you a basic idea of SEO. And remember, if your website isn’t in the Top 10 for Google, then your competitors are. :)