Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a continual process of alterations to a website, optimising carefully selected keywords to generate targetted traffic, continuously researching search engine algorithms and policies and most importantly, to gear this process to your goals.

Before reading on, check out this video from Matt Cutts (from Google) on his take on SEO to grasp some basic concepts on what work and what don't. We believe in educating our customers before you decide on engaging any SEO services in Singapore.

SEO by definite refers to optimisation for search engines, in our case, we refer specifically to Google, as Google is the major player in most markets that it has a presence in.

SEO is probably the cheapest way to acquire your target customers today. If SEO is not part of your marketing strategy, then honestly, you are NOT maximising your marketing dollars.

It is worth taking note that whether you SEO your business website or not, there is always a list of 10 websites on the first page of Google when users search for keywords / keyphrases related to your business. As such, like it or not, there will always be 10 websites (your competitors) if you are not paying attention to SEO for your website.

Search Engine Optimisation Deployment Process

Before we continue further, a Search Engine Optimisation Campaign consist of a few basic processes:

1. Keyword Analysis
   
   To identify the right keywords for your websites and analyse the most efficient ways
   to go about search engine optimisation (SEO). This is the most important step.
2. Competitive Analysis
   
   To analyse and review the top ranking websites for the keywords selected. This allows us to determine the difficulties (and cost) of bringing your website to the Top 10.
3. On page Optimisation
   
   To optimise the website based on the analysis above. This process is critical.
4. Links Building
   
   To generate relevant and qualified incoming links. A tedious and long process. We face the trade off between quality and quantity of the incoming links.
5. Submission
   
   To systematically submit web pages to various search engines and directories.
6. Analysis & Re-Optimisation
   
   To observe the results over time and fine tune the processes to further optimise the website (ongoing process)
7. Reporting
   
   To generate and analyse reports on web traffic throughout the entire process, until we help you reach the Top 10 position for your SEO campaign.

Note: Search Engine Optimisation is an ongoing process which has to be fine-tuned and updated in accordance in changes in major search engine algorithms and policies. We highly recommend that all our potential customers and interested parties visit "Google Information for Webmasters" for more information on Search Engine Optimisation. Also, highly recommended reading on "Google Facts & Fiction" at Google's Website.

What We Do:

Our Search Engine Optimisation services will help:

• Support optimization of your pages for the major search engines
• Analyzes pages for search engine compliance saving you from penalties
• Pinpoints all possible and existing search engine visibility problems
• Gives the complete breakdown of problems by the area of page
• Recommends changes to be made so that your site is found by prospects

Also, it is worth taking note that SEO isn't rocket science (although we do have our own tricks after lots and lots of experimenting with over 200 factors that affect your Google ranking). You can check out Google's take on SEO here.

We have SEO consultants that have proven track records in achieving Top 10 (and Top 5 rankings) for very competitive keywords. At the end of the day, put it simply, SEO is the end results of what happens to your website in terms of your website's Google ranking. And the business values from having a Top 10 ranking website after a proper SEO campaign (with the right SEO company in Singapore of course!) is that you can dominate your competition via SEO!

This is not a trend, increasingly (this group of users is still growing) more and more people are using the internet (search engines in particular) to look for products and services online.

Our favourite question (teaser) to you as a business owner?

"Your competitors are having unfair advantage over you in search engine rankings by "SEO-ing" their websites, what are you going to do with yours?"

Let us call you to find out more about how we can assist you in your Search Engine Optimisation (SEO) needs.